Often, it sets the tone for the whole design and affects the perception of the design by the audience and its interaction with it. The same thing happens in everyday life: you show up for an official reception in a T-shirt and shorts, people will form an opinion about you. Do not let your audience draw the wrong conclusions about your brand or business, a poorly selected font can distort the idea you are broadcasting and, accordingly, your intentions. From Maui Kline Potente you can get the best support in this work.
Not sure where to start? In the next section, we will explain in detail and clearly how to choose and use them correctly, as well as give some useful practical tips.
How to choose the right font
So, you need to choose a font that matches the idea and purpose of your design. But do not rush to look for it on your computer or buy it on the Internet. First, you need to decide what qualities or characteristics you want to translate through your design.
Thus, when you select a font, you will already have an idea of what you need. Remember that each style has its own mood and character. Among letters – as among people – there are serious, laid-back, funny and elegant copies. To understand whether this or that option suits you, try to unravel its message to the world around you.
If the qualities broadcast in the font do not correspond to the idea of your design, your audience will not be able to understand you correctly. Faced with a huge selection, it is easy to get carried away and go about your personal preferences. But in this situation, you walk on thin ice: a font that is personally attractive to you may be completely inappropriate for your project.
Then just ask yourself if the option you have chosen emphasizes the necessary qualities of your brand and whether it matches the purpose of your design. If the answer is yes, then you most likely made the right choice.
Consider context and audience. Where and how will your audience see your design? This is another important factor influencing the choice. For example, a business card needs text that remains easy to read even in small sizes. And if you are working on graphic images for social networks that will be viewed mainly from mobile devices, you should give preference to letters that are clearly displayed on the screen (HTML page).
Also, think about who will evaluate your design. What is the age of your target audience? What are its other demographic indicators? Is your font able to establish an emotional connection with your potential customers?
Is your font appropriate?
- In addition to his mood, character and relevance to the context, he also has such a characteristic as “relevance”. Will the option you choose be effective where you intend to use it?
- Will it be practical and easy to read in the context of your design?
One of the most common mistakes among beginners is related to a lack of understanding of how it is best to use each separate category of fonts (for example, where fonts for the main text and decorative ones look more appropriate). Fonts for the main text are used in books, magazines or newspaper texts, site content, large fragments of text. They are easily perceived by the human eye, without distracting the reader from the text itself. This category includes, for example, Times New Roman and Arial.